about us
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re-generate is an independent solutions provider, with more than 10 years of experience working with the heating, ventilation, air conditioning and refrigeration (HVAC&R) industry. Today, our main focus is on evaluating and optimizing the potential of Additive Manufacturing ("3D printing") for our partners, so that they can discover. screen. analyze. imagine. create. the right business solutions using the benefits of advanced manufacturing.
Our services range from coaching and workshops; to research on markets and financing options; managing R&D projects; to business analysis and strategy development. We support your efforts in the fields of Industry 4.0, eco-innovation and industrial ecology. Being based in Leipzig, Germany, we work with our partners across Europe. |
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our vision
The name "re-generate"comes from two different but complementary meanings guiding our daily work:
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regeneration
... describes a process in which part of a system’s output is returned to its input in order to contribute again to its output. Other terms - revitalisation, renewal, rebirth - describe these natural processes in organisms able to regenerate part or even the entirety of their body. |
Re-Generation
... is a concept by Thomas L. Friedman, author of the thought-provoking book “Hot, Flat & Crowded”: "We and our children are going to have to be the 'Re-Generation', and summon the will, energy, focus, and innovative prowess to regenerate, renew, and reinvent... in a way that will show the world a new model for growing standards of living and interacting with nature that is truly sustainable, renewable, healthy, safe, fair, and creative..." |
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re-generate promotes circular economies, closed loop cycles and industrial ecology. The design, engineering, use and re-use of new, better materials, technologies and practices are hence the first pillar of re-generate’s vision.
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re-generate follows a vision where imagination, creation and innovation are promoted to balance out economic, social and environmental benefits. New ideas, products and services, as well as new working methods form part of re-generate’s second pillar.
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the team
Nina
founder & ceo
Nina Masson is passionate about creative and sound economic solutions to environmental challenges. Her work is driven by the belief that better technologies and a wise use of resources are paramount in moving forward in a sustainable way.
Nina worked for a global energy provider, before joining HVAC&R market accelerator shecco where she is a co-owner today. She has two Master's degrees in Environmental Management and Business Management. Throughout her career she has taken on various executive roles for global corporate strategic management, marketing, events, market research and market development. She has served as an independent expert for UN and EU agencies. Nina has worked with the private industry (HVAC&R, automotive, machinery), governments and non-profit organisations.
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Torsten
Business Development
Torsten Masson is an expert on combining business, environment and psychology. He is passionate about understanding human behaviour as a way to tackle the challenges posed by sustainable development. A banker by training and with a Master’s degree in Business Studies, he currently pursues a PhD in social psychology.
In the last 15 years, Torsten has taken on research and marketing positions, working with the finance and the IT sectors, international development agencies, universitites and environmental research organisations in Germany, Central Asia and the UK. For re-generate, Torsten's work focuses on strategic consulting and business development. He also provides expert advice on research methods, consumer psychology and the acceptance of environmental innovations. 
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Vera
strategic advisor / project controlling
Vera Burhenne-Pleines is an expert on strategic and financial consulting, corporate contract law, quality management and project controlling. She has worked in a variety of senior management roles for the last 15 years, including as project leader on industrial production planning, legislative approval systems and quality assurance; and as head of the controlling department.
Vera has a deep-rooted interest in sustainable production, having worked for a global corporation for natural pharmaceutical products, and a start-up for energy-efficient renovation technologies for public buildings. She has worked with the automotive, healthcare, tourism and architectural / construction industry, as well as the academic sector, for Germany, Russia, Romania, and Central Asia. 
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Karan
analyst, technology & resource mgmt
Karan Shah's background is in mechanical engineering and resource management, with studies in India and Germany. He served as a deputy manager in two resource optimisation projects in the Indian steel making industry, being responsible for production planning, the analysis of engineering design drawings, and for coordination between the planning, fabrication, refractory and construction teams.
Being driven by the search for the most sustainable technology solutions to a challenge, Karan is especially motivated to find ways to reduce material and energy inputs in current and future HVAC&R products. For re-generate, Karan analyses the technology feasibility, resource savings and business potential of Additive Manufacturing in the HVAC&R industry.
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career
We are constantly looking for young professionals, trainees and independent experts interested in supporting research and consultancy activities on environmental technologies for the heating, cooling and refrigeration industry. If you have an engineering, economics, management, marketing, communications or equivalent background, we are interested in hearing from you.
Please contact us at career@re-generate.co or
Please contact us at career@re-generate.co or
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